Brief

To review the sponsorship approach strategy for the event and develop activation concepts proposals for the partners. To advise about a selection of potential partners based on the characteristics of the organization.

The solution

We reviewed the entire sponsorship strategy of the Nendaz Freeride and made recommendations for improvement on its content with a focus on activations offered to partners.

Based on the location of the event, its organization and its universe, we have developed 360 ° activation concepts (HR, Hospitality, Image, Sales) to increase the sponsorship value of the event.

In the same time, we proposed a list of potential partners for the event with detailed arguments allowing to carry out a precise and qualitative approaches.

Results

The Nendaz Freeride has established itself as a reference event for winter sports in French-speaking part of Switzerland with a large community of partners.

39

Partners of the event

5

Main Partners

12

Editions