Sponsorize launched the Swiss Sponsorship Think Tank which aims to provide a framework for the development of sponsorship knowledge in Switzerland through a platform which engages leading company executives and marketing managers to meet and discuss the latest sponsoring trends.
Three symposia on current sponsorship issues are organized annually, such as ROI measurement in times of crisis, new media and new technologies, implementation of international sponsorship strategies, and many others are discussed.
Emphasis is placed on the use of the latest sponsorship tools. Our speakers, renowned personalities from Swiss and international sponsoring fields, and also decision-makers from prestigious organizations / platforms, present specific case studies highlighting the objectives, challenges and results of their actions.
